It’s no secret that HTC isn’t doing so hot in the financial department. The company ran in the red from Q2 2015 to Q1 2016, hemorrhaging $148 million over the course of the year. HTC has long been in need of strong financial leadership with Chialin Chang doing the best he could while temporarily filling the role. Now with the new CFO stepping in, Chang can return to running sales. And who is this newcomer? Peter Shen, formerly of Inotera Memories and HP.
Shen has a lot on his plate coming into this new position, which has the additional role of Spokesperson. The company is struggling on the stock exchange, and smartphone sales are flagging. The HTC 10 hasn’t proven to be the game changer that the company may have hoped for, and although the Vive VR headset is an incredible piece of technology, making something awesome and making something profitable are sadly two very different things. HTC’s strategy involves launching a series of innovative flagship smartphones and leaning hard on a line of wearables.
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